{"id":228277,"date":"2023-02-10T21:50:17","date_gmt":"2023-02-10T21:50:17","guid":{"rendered":"https:\/\/grahamheldreth.com\/?page_id=228277"},"modified":"2024-01-19T11:46:23","modified_gmt":"2024-01-19T11:46:23","slug":"responsive-design","status":"publish","type":"page","link":"https:\/\/grahamheldreth.com\/responsive-design\/","title":{"rendered":"Responsive Design"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"228277\" class=\"elementor elementor-228277\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6tfds6o elementor-section-height-min-height elementor-section-items-top elementor-section-boxed elementor-section-height-default\" data-id=\"6tfds6o\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_bottom&quot;:&quot;wave-brush&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 283.5 27.8\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M283.5,9.7c0,0-7.3,4.3-14,4.6c-6.8,0.3-12.6,0-20.9-1.5c-11.3-2-33.1-10.1-44.7-5.7\ts-12.1,4.6-18,7.4c-6.6,3.2-20,9.6-36.6,9.3C131.6,23.5,99.5,7.2,86.3,8c-1.4,0.1-6.6,0.8-10.5,2c-3.8,1.2-9.4,3.8-17,4.7\tc-3.2,0.4-8.3,1.1-14.2,0.9c-1.5-0.1-6.3-0.4-12-1.6c-5.7-1.2-11-3.1-15.8-3.7C6.5,9.2,0,10.8,0,10.8V0h283.5V9.7z M260.8,11.3\tc-0.7-1-2-0.4-4.3-0.4c-2.3,0-6.1-1.2-5.8-1.1c0.3,0.1,3.1,1.5,6,1.9C259.7,12.2,261.4,12.3,260.8,11.3z M242.4,8.6\tc0,0-2.4-0.2-5.6-0.9c-3.2-0.8-10.3-2.8-15.1-3.5c-8.2-1.1-15.8,0-15.1,0.1c0.8,0.1,9.6-0.6,17.6,1.1c3.3,0.7,9.3,2.2,12.4,2.7\tC239.9,8.7,242.4,8.6,242.4,8.6z 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d=\"M154.5,26.7c-0.1-0.1-4.6,0.3-7.2,0c-7.3-0.7-17-3.2-16.6-2.9c0.4,0.3,13.7,3.1,17,3.3\tC152.6,27.5,154.6,26.8,154.5,26.7z\"\/>\n\t<path class=\"elementor-shape-fill\" d=\"M41.9,19.3c0,0,1.2-0.3,2.9-0.1c1.7,0.2,5.8,0.9,8.2,0.7c4.2-0.4,7.4-2.7,7-2.6\tc-0.4,0-4.3,2.2-8.6,1.9c-1.8-0.1-5.1-0.5-6.7-0.4S41.9,19.3,41.9,19.3z\"\/>\n\t<path class=\"elementor-shape-fill\" d=\"M75.5,12.6c0.2,0.1,2-0.8,4.3-1.1c2.3-0.2,2.1-0.3,2.1-0.5c0-0.1-1.8-0.4-3.4,0\tC76.9,11.5,75.3,12.5,75.5,12.6z\"\/>\n\t<path class=\"elementor-shape-fill\" d=\"M15.6,13.2c0-0.1,4.3,0,6.7,0.5c2.4,0.5,5,1.9,5,2c0,0.1-2.7-0.8-5.1-1.4\tC19.9,13.7,15.7,13.3,15.6,13.2z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-154923a\" data-id=\"154923a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-358d6a5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"358d6a5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-833b5f8\" data-id=\"833b5f8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-de72c4a elementor-widget elementor-widget-heading\" data-id=\"de72c4a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">A Case Study<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-969f520 elementor-widget elementor-widget-text-editor\" data-id=\"969f520\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>By Graham Heldreth<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-fb6dab8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fb6dab8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-5317ade\" data-id=\"5317ade\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;background_motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-657507a elementor-view-default elementor-position-top elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"657507a\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon elementor-animation-\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Layer_2\" viewBox=\"0 0 311.25 317.97\"><g id=\"_\"><g><path d=\"M307.79,227.68H3.36c-1.84,0-3.36-1.51-3.36-3.36v-33.89c0-1.83,1.52-3.35,3.36-3.35H307.9c1.84,0,3.35,1.51,3.35,3.35v33.89c0,1.84-1.51,3.36-3.46,3.36ZM6.71,220.96H304.44v-27.07H6.71v27.07Z\"><\/path><path d=\"M280.72,317.97h-20.35c-1.84,0-3.36-1.51-3.36-3.36v-90.29c0-1.83,1.51-3.36,3.36-3.36h20.35c1.84,0,3.36,1.52,3.36,3.36v90.29c.11,1.84-1.41,3.36-3.36,3.36Zm-16.89-6.82h13.53v-83.47h-13.53v83.47Z\"><\/path><path d=\"M50.67,317.97H30.31c-1.84,0-3.35-1.51-3.35-3.36v-90.29c0-1.83,1.51-3.36,3.35-3.36h20.35c1.84,0,3.36,1.52,3.36,3.36v90.29c.11,1.84-1.41,3.36-3.36,3.36Zm-16.89-6.82h13.53v-83.47h-13.53v83.47Z\"><\/path><path 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d=\"M301.08,317.97H3.36c-1.84,0-3.36-1.51-3.36-3.36s1.52-3.36,3.36-3.36H301.08c1.84,0,3.36,1.51,3.36,3.36s-1.52,3.36-3.36,3.36Z\"><\/path><path d=\"M219.88,54.03h-33.88c-1.84,0-3.36-1.51-3.36-3.36V3.36c0-1.83,1.51-3.36,3.36-3.36h33.88c1.84,0,3.36,1.52,3.36,3.36V50.67c0,1.84-1.52,3.36-3.36,3.36Zm-30.42-6.72h27.06V6.71h-27.06V47.31Z\"><\/path><path d=\"M253.66,54.03h-33.89c-1.84,0-3.36-1.51-3.36-3.36V3.36c0-1.83,1.51-3.36,3.36-3.36h33.89c1.84,0,3.35,1.52,3.35,3.36V50.67c.11,1.84-1.41,3.36-3.35,3.36Zm-30.42-6.72h27.07V6.71h-27.07V47.31Z\"><\/path><path d=\"M287.54,54.03h-33.88c-1.84,0-3.36-1.51-3.36-3.36V3.36c0-1.83,1.51-3.36,3.36-3.36h33.88c1.84,0,3.36,1.52,3.36,3.36V50.67c0,1.84-1.52,3.36-3.36,3.36Zm-30.42-6.72h27.07V6.71h-27.07V47.31Z\"><\/path><path d=\"M3.36,108.16c-1.84,0-3.36-1.51-3.36-3.36V3.36C0,1.52,1.52,0,3.36,0H43.96c1.84,0,3.35,1.52,3.35,3.36s-1.51,3.36-3.35,3.36H6.71V104.8c0,1.84-1.51,3.36-3.35,3.36Z\"><\/path><path d=\"M77.73,169.11c-1.84,0-3.36-1.51-3.36-3.36v-6.82c0-1.84,1.52-3.36,3.36-3.36s3.36,1.51,3.36,3.36v6.82c.11,1.84-1.41,3.36-3.36,3.36Z\"><\/path><\/g><\/g><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tRoles\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tUX\/UI Design<br>\nCompetitive Analysis<br> \nPrototypes<br>\nBranding<br>\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-4911f2a\" data-id=\"4911f2a\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b4e949d elementor-view-default elementor-position-top elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"b4e949d\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon elementor-animation-\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Layer_2\" viewBox=\"0 0 314.71 296.07\"><g id=\"_\"><g><path d=\"M174.07,153.92c-1.83,0-3.36-1.51-3.36-3.36V82.04l-12.01-18.08-12.12,18.08v68.53c0,1.84-1.52,3.36-3.36,3.36s-3.36-1.51-3.36-3.36V81.06c0-.65,.21-1.3,.54-1.84l15.37-23.17c.65-.97,1.73-1.51,2.81-1.51s2.16,.54,2.81,1.51l15.48,23.17c.33,.54,.54,1.19,.54,1.84v69.5c0,1.84-1.51,3.36-3.36,3.36Z\"><\/path><path 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d=\"M10.16,103.25c-3.78,0-6.82-3.03-6.82-6.82s3.04-6.82,6.82-6.82h.44c3.78,0,6.82,3.03,6.82,6.82s-3.04,6.82-6.82,6.82\"><\/path><path d=\"M172.56,99.79h-29.44c-1.84,0-3.36-1.51-3.36-3.35s1.51-3.36,3.36-3.36h29.44c1.84,0,3.36,1.51,3.36,3.36s-1.51,3.35-3.36,3.35Z\"><\/path><\/g><\/g><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tContent\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tThe Why<br>\nResearch Insights<br>\nDesign <br>\nThe Takeaway\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-84eb744\" data-id=\"84eb744\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3795cad elementor-view-default elementor-position-top elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"3795cad\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon elementor-animation-\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Layer_2\" viewBox=\"0 0 304.86 311.25\"><g id=\"_\"><g><path d=\"M111.62,108.25H57.49c-1.84,0-3.36-1.51-3.36-3.35v-20.36c0-1.83,1.52-3.35,3.36-3.35h54.13c1.84,0,3.35,1.51,3.35,3.35v20.36c0,1.83-1.51,3.35-3.35,3.35Zm-50.78-6.81h47.42v-13.54H60.84v13.54h0Z\"><\/path><path d=\"M84.56,87.9c-1.84,0-3.36-1.51-3.36-3.36V3.36c0-1.84,1.51-3.36,3.36-3.36h67.66c1.84,0,3.36,1.51,3.36,3.36v30.41h125.15c1.83,0,3.36,1.51,3.36,3.36s-1.52,3.36-3.36,3.36H152.22c-1.84,0-3.35-1.51-3.35-3.36V6.71h-60.95V84.54c0,1.84-1.51,3.36-3.35,3.36Z\"><\/path><path d=\"M165.75,169.1H3.36c-1.84,0-3.36-1.51-3.36-3.36s1.52-3.36,3.36-3.36H165.75c1.84,0,3.36,1.52,3.36,3.36s-1.51,3.36-3.36,3.36Z\"><\/path><path d=\"M84.56,311.25c-1.84,0-3.36-1.51-3.36-3.36V131.85c0-1.83,1.51-3.35,3.36-3.35s3.35,1.51,3.35,3.35v175.93c0,1.95-1.51,3.46-3.35,3.46Z\"><\/path><path d=\"M84.56,311.25C37.89,311.25,0,273.36,0,226.7V104.8c0-1.84,1.52-3.36,3.36-3.36H165.75c1.84,0,3.36,1.51,3.36,3.36v121.79c0,46.66-37.89,84.66-84.55,84.66ZM6.71,108.25v118.44c0,42.88,34.86,77.84,77.84,77.84h0c42.87,0,77.83-34.86,77.83-77.84V108.25H6.71Z\"><\/path><path d=\"M301.08,311.25H91.37c-1.84,0-3.35-1.51-3.35-3.36v-.33c0-1.73,1.3-3.24,3.14-3.35,32.91-2.71,60.62-26.09,68.85-58.14,.44-1.51,1.74-2.49,3.25-2.49h137.92c1.84,0,3.36,1.51,3.36,3.36v60.95c-.11,1.84-1.62,3.36-3.46,3.36Zm-183.29-6.82h179.93v-54.13H165.75c-7.14,24.68-25.12,44.39-47.96,54.13Z\"><\/path><path d=\"M258.64,230.05h-92.89c-1.84,0-3.36-1.51-3.36-3.36v-47.42c0-1.84,1.51-3.36,3.36-3.36h92.89c.54,0,1.19,.11,1.62,.43l42.44,23.72c1.09,.65,1.74,1.73,1.74,2.92s-.65,2.38-1.74,2.92l-42.44,23.71c-.54,.21-1.08,.44-1.62,.44Zm-89.53-6.82h88.55l36.38-20.35-36.27-20.24h-88.56v40.59h-.11Z\"><\/path><path d=\"M237.2,206.35h-71.45c-1.84,0-3.36-1.52-3.36-3.36s1.51-3.36,3.36-3.36h71.45c1.84,0,3.36,1.51,3.36,3.36s-1.51,3.36-3.36,3.36Z\"><\/path><path d=\"M237.2,230.05c-1.84,0-3.36-1.51-3.36-3.36v-47.42c0-1.84,1.51-3.36,3.36-3.36s3.36,1.51,3.36,3.36v47.42c0,1.84-1.51,3.36-3.36,3.36Z\"><\/path><path d=\"M297.4,121.79h-54.46c-1.83,0-3.36-1.51-3.36-3.36s1.52-3.36,3.36-3.36h54.46c1.83,0,3.36,1.51,3.36,3.36s-1.52,3.36-3.36,3.36Z\"><\/path><path d=\"M249.22,155.68c-.32,0-.53,0-.86-.11l-62.68-15.7c-1.51-.33-2.6-1.74-2.6-3.25v-36.48c0-1.51,1.09-2.92,2.6-3.25l62.36-15.69c.86-.22,1.83-.12,2.71,.43l52.61,34.43c.98,.65,1.51,1.73,1.51,2.81,0,1.18-.53,2.16-1.51,2.81l-52.29,33.35c-.54,.54-1.19,.65-1.84,.65Zm-59.32-21.65l58.79,14.62,46.66-29.77-46.99-30.74-58.46,14.62v31.29Z\"><\/path><path d=\"M234.6,130.56c-6.39,0-11.69-5.2-11.69-11.69s5.2-11.69,11.69-11.69,11.69,5.19,11.69,11.69-5.19,11.69-11.69,11.69Zm0-16.57c-2.71,0-4.87,2.16-4.87,4.87s2.16,4.87,4.87,4.87,4.87-2.16,4.87-4.87-2.16-4.87-4.87-4.87Z\"><\/path><path d=\"M176.14,155.68c-7.58,0-13.75-6.17-13.75-13.75v-46.99c0-7.58,6.17-13.74,13.75-13.74s13.75,6.16,13.75,13.74v47.1c0,7.47-6.17,13.64-13.75,13.64Zm0-67.78c-3.89,0-6.93,3.14-6.93,6.93v47.1c0,3.9,3.14,6.93,6.93,6.93s6.93-3.14,6.93-6.93v-46.99c0-3.89-3.13-7.04-6.93-7.04Z\"><\/path><path d=\"M246.95,311.25c-1.84,0-3.36-1.51-3.36-3.36v-27.07c0-1.84,1.51-3.36,3.36-3.36s3.36,1.51,3.36,3.36v27.07c0,1.84-1.51,3.36-3.36,3.36Z\"><\/path><path d=\"M274.01,311.25c-1.84,0-3.36-1.51-3.36-3.36v-20.36c0-1.83,1.51-3.35,3.36-3.35s3.36,1.51,3.36,3.35v20.36c0,1.84-1.51,3.36-3.36,3.36Z\"><\/path><path d=\"M219.88,311.25c-1.84,0-3.36-1.51-3.36-3.36v-20.36c0-1.83,1.51-3.35,3.36-3.35s3.36,1.51,3.36,3.35v20.36c0,1.84-1.51,3.36-3.36,3.36Z\"><\/path><path d=\"M192.81,311.25c-1.84,0-3.36-1.51-3.36-3.36v-27.07c0-1.84,1.51-3.36,3.36-3.36s3.36,1.51,3.36,3.36v27.07c0,1.84-1.51,3.36-3.36,3.36Z\"><\/path><path d=\"M165.75,311.25c-1.84,0-3.36-1.51-3.36-3.36v-20.36c0-1.83,1.51-3.35,3.36-3.35s3.36,1.51,3.36,3.35v20.36c0,1.84-1.51,3.36-3.36,3.36Z\"><\/path><path d=\"M301.08,60.84h-20.35c-1.84,0-3.36-1.51-3.36-3.36V16.88c0-1.84,1.51-3.36,3.36-3.36h20.35c1.84,0,3.36,1.51,3.36,3.36V57.48c0,1.84-1.51,3.36-3.36,3.36Zm-16.89-6.71h13.53V20.24h-13.53V54.13Z\"><\/path><rect x=\"10.18\" y=\"71.02\" width=\"13.53\" height=\"13.53\"><\/rect><rect x=\"10.18\" y=\"50.67\" width=\"13.53\" height=\"13.53\"><\/rect><rect x=\"10.18\" y=\"30.41\" width=\"13.53\" height=\"13.54\"><\/rect><rect x=\"10.18\" y=\"10.06\" width=\"13.53\" height=\"13.54\"><\/rect><rect x=\"30.42\" y=\"10.06\" width=\"13.53\" height=\"13.54\"><\/rect><rect x=\"50.77\" y=\"10.06\" width=\"13.53\" height=\"13.54\"><\/rect><\/g><\/g><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tConstraints\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tTwo-Week Sprint<br>\nRebrand<br>\nResponsive Scope<br>\nMeet Key Deliverables\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6e6a0428 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6e6a0428\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-71d2cda7 elementor-hidden-phone\" data-id=\"71d2cda7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-44b24aa7 elementor-widget-divider--view-line elementor-invisible elementor-widget elementor-widget-divider\" data-id=\"44b24aa7\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-6372bebc\" data-id=\"6372bebc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-50106afd elementor-widget elementor-widget-heading\" data-id=\"50106afd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Project Goals<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-331e6971\" data-id=\"331e6971\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2d8949a elementor-widget elementor-widget-menu-anchor\" data-id=\"2d8949a\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"Top\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b9da614 elementor-widget elementor-widget-text-editor\" data-id=\"5b9da614\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Elevate the brand and digital experience of an independent tattoo shop.<\/b><\/p><p>I aim to create a modern, user-friendly, and responsive digital experience that reflects the unique values and services of the tattoo shop.<\/p><p><b>Create a user-centered design that meets the target audience&#8217;s needs and enhances their experience with the tattoo shop.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c048023 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c048023\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-5ea0b23\" data-id=\"5ea0b23\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-17939029\" data-id=\"17939029\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-49d5bad elementor-widget elementor-widget-heading\" data-id=\"49d5bad\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Problem<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ca1b56 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2ca1b56\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f05e5e7 elementor-widget elementor-widget-text-editor\" data-id=\"f05e5e7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">The current website lacks responsive design and fails to provide a seamless user experience across all viewports. Additionally, the absence of an online booking platform and comprehensive information about the artists negatively impacts the business&#8217;s ability to generate leads for tattoo clients.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-5dca323\" data-id=\"5dca323\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-3c4ae03\" data-id=\"3c4ae03\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3e4e1ea elementor-widget elementor-widget-heading\" data-id=\"3e4e1ea\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Solution<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb9c737 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"bb9c737\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21f7fb4 elementor-widget elementor-widget-text-editor\" data-id=\"21f7fb4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To improve the user experience and increase the number of leads, implement responsive design, incorporate an online booking platform, and highlight artist work on the website.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d0c9934 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"d0c9934\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-10ffbcb\" data-id=\"10ffbcb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e47ed95\" data-id=\"e47ed95\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ec55c46 elementor-widget elementor-widget-heading\" data-id=\"ec55c46\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How Might We....<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a4c309 elementor-widget elementor-widget-text-editor\" data-id=\"9a4c309\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">How might we provide our clients with a responsive experience, highlighting the shop and allowing users&#8217; to schedule appointments?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4fa2n0g elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4fa2n0g\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-d655225 elementor-hidden-phone\" data-id=\"d655225\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-bb97795\" data-id=\"bb97795\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-521a1ef elementor-widget elementor-widget-menu-anchor\" data-id=\"521a1ef\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"Research\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee39f8a elementor-widget elementor-widget-heading\" data-id=\"ee39f8a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Market Research<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71ce2b3 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"71ce2b3\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d88582c elementor-widget elementor-widget-text-editor\" data-id=\"d88582c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>I researched the broader industry and user motivations surrounding getting a tattoo. A thorough understanding of the target audience is critical to the redesign&#8217;s success.<\/p><p>I delved into analytics analysis of the current market competitors and the stakeholder website to uncover valuable insights and data.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-2381cec\" data-id=\"2381cec\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fbb5bb7 elementor-view-default elementor-position-top elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"fbb5bb7\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon elementor-animation-\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Layer_2\" viewBox=\"0 0 332.85 344.07\"><g id=\"_\"><g><path d=\"M185.71,200.67c-.95,0-1.91-.37-2.64-1.1-1.46-1.46-1.46-3.83,0-5.28,10.21-10.21,10.21-26.82,0-37.02-10.21-10.21-26.82-10.21-37.02,0-10.21,10.21-10.21,26.82,0,37.02,1.47,1.46,1.47,3.83,0,5.28-1.46,1.47-3.83,1.47-5.29,0-13.12-13.12-13.12-34.48,0-47.6,13.13-13.12,34.48-13.12,47.61,0,13.12,13.12,13.12,34.48,0,47.6-.74,.74-1.69,1.1-2.65,1.1Z\"><\/path><path d=\"M206.87,221.83c-.96,0-1.91-.37-2.65-1.1-1.46-1.47-1.46-3.83,0-5.29,10.6-10.6,16.43-24.68,16.43-39.67s-5.84-29.08-16.43-39.67-24.68-16.42-39.66-16.42-29.07,5.84-39.66,16.42c-10.6,10.6-16.43,24.69-16.43,39.67s5.84,29.07,16.43,39.67c1.46,1.46,1.46,3.83,0,5.29-1.47,1.46-3.83,1.46-5.29,0-12-12.01-18.62-27.98-18.62-44.96s6.61-32.95,18.62-44.96c12.01-12.01,27.98-18.63,44.96-18.63s32.95,6.61,44.96,18.63c12,12,18.63,27.97,18.63,44.96s-6.62,32.94-18.63,44.96c-.73,.73-1.69,1.1-2.64,1.1Z\"><\/path><path d=\"M228.02,242.99c-.95,0-1.91-.37-2.64-1.1-1.46-1.46-1.46-3.83,0-5.29,16.25-16.25,25.19-37.85,25.19-60.82s-8.95-44.58-25.19-60.83c-16.25-16.25-37.85-25.19-60.83-25.19s-44.57,8.94-60.82,25.19c-16.25,16.25-25.19,37.85-25.19,60.83s8.95,44.58,25.19,60.82c1.46,1.47,1.46,3.83,0,5.29-1.47,1.46-3.83,1.46-5.29,0-17.66-17.66-27.39-41.14-27.39-66.11s9.73-48.45,27.39-66.12c17.66-17.66,41.14-27.38,66.11-27.38s48.45,9.72,66.12,27.38c17.66,17.67,27.38,41.14,27.38,66.12s-9.72,48.45-27.38,66.11c-.74,.73-1.69,1.1-2.65,1.1Z\"><\/path><path d=\"M79.93,264.14c-.96,0-1.91-.37-2.64-1.1-23.31-23.31-36.15-54.3-36.15-87.26s12.84-63.96,36.15-87.27c23.31-23.31,54.3-36.15,87.26-36.15s63.95,12.84,87.27,36.15c23.31,23.31,36.15,54.3,36.15,87.27s-12.84,63.95-36.15,87.26c-1.47,1.47-3.84,1.47-5.29,0-1.46-1.46-1.46-3.83,0-5.28,21.9-21.9,33.95-51.02,33.95-81.98s-12.05-60.08-33.95-81.98c-21.9-21.9-51.01-33.96-81.98-33.96s-60.08,12.06-81.98,33.96c-21.89,21.9-33.95,51.01-33.95,81.98s12.06,60.08,33.95,81.98c1.47,1.46,1.47,3.83,0,5.28-.73,.73-1.69,1.1-2.64,1.1Z\"><\/path><path d=\"M58.78,285.3c-.96,0-1.92-.37-2.65-1.1C-3.65,224.42-3.65,127.14,56.13,67.35c59.79-59.79,157.07-59.79,216.85,0,59.79,59.79,59.79,157.06,0,216.85-1.46,1.46-3.83,1.46-5.28,0-1.47-1.47-1.47-3.83,0-5.29,56.86-56.86,56.86-149.4,0-206.27-56.87-56.87-149.41-56.87-206.28,0-56.88,56.87-56.88,149.4,0,206.27,1.46,1.46,1.46,3.83,0,5.29-.73,.73-1.69,1.1-2.64,1.1Z\"><\/path><path d=\"M74.79,18.7c4.14,0,7.48,3.35,7.48,7.48s-3.34,7.48-7.48,7.48-7.48-3.35-7.48-7.48,3.35-7.48,7.48-7.48Z\"><\/path><path d=\"M321.63,71.06c4.14,0,7.48,3.35,7.48,7.48s-3.34,7.48-7.48,7.48-7.48-3.35-7.48-7.48,3.35-7.48,7.48-7.48Z\"><\/path><path d=\"M314.15,287.97c4.14,0,7.48,3.35,7.48,7.48s-3.34,7.48-7.48,7.48-7.48-3.34-7.48-7.48,3.35-7.48,7.48-7.48Z\"><\/path><path d=\"M187,287.97c4.13,0,7.48,3.35,7.48,7.48s-3.35,7.48-7.48,7.48-7.49-3.34-7.49-7.48,3.35-7.48,7.49-7.48Z\"><\/path><path d=\"M29.91,302.93c4.14,0,7.48,3.35,7.48,7.49s-3.34,7.48-7.48,7.48-7.48-3.35-7.48-7.48,3.35-7.49,7.48-7.49Z\"><\/path><path d=\"M7.48,56.1c4.13,0,7.48,3.35,7.48,7.48s-3.35,7.48-7.48,7.48-7.48-3.35-7.48-7.48,3.34-7.48,7.48-7.48Z\"><\/path><path d=\"M164.55,187c-6.19,0-11.22-5.03-11.22-11.22s5.03-11.22,11.22-11.22,11.23,5.03,11.23,11.22c0,6.19-5.04,11.22-11.23,11.22Zm0-14.96c-2.06,0-3.74,1.67-3.74,3.74s1.68,3.74,3.74,3.74,3.74-1.68,3.74-3.74-1.68-3.74-3.74-3.74Z\"><\/path><path d=\"M100.98,344.07c-12.37,0-22.44-10.06-22.44-22.43s10.07-22.45,22.44-22.45,22.44,10.07,22.44,22.45-10.06,22.43-22.44,22.43Zm0-37.4c-8.25,0-14.96,6.71-14.96,14.97s6.71,14.96,14.96,14.96,14.96-6.71,14.96-14.96-6.71-14.97-14.96-14.97Z\"><\/path><path d=\"M306.67,52.36c-14.43,0-26.17-11.74-26.17-26.17S292.24,0,306.67,0s26.18,11.75,26.18,26.18-11.75,26.17-26.18,26.17Zm0-44.88c-10.31,0-18.7,8.39-18.7,18.7s8.38,18.7,18.7,18.7,18.7-8.39,18.7-18.7-8.38-18.7-18.7-18.7Z\"><\/path><\/g><\/g><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tThe Market\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tThe tattoo industry is thriving, with a current value of $3 billion and expected growth of 10% annually.\n\nWith 35% of Americans, and 40% of those under 35, having at least one tattoo, the potential client pool is substantial.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89a6822 elementor-widget__width-initial elementor-fixed elementor-hidden-mobile elementor-widget elementor-widget-button\" data-id=\"89a6822\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;fixed&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-size-md\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-envelope\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-3614c71\" data-id=\"3614c71\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-60d396e elementor-view-default elementor-position-top elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"60d396e\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon elementor-animation-\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Layer_2\" viewBox=\"0 0 207.88 194.43\"><defs><style>.cls-1{fill:#fff;}<\/style><\/defs><g id=\"Layer_1-2\"><g><polygon class=\"cls-1\" points=\"180.93 69.35 168.38 77.94 157.85 55.26 172.51 51.21 180.93 69.35\"><\/polygon><rect class=\"cls-1\" x=\"24.28\" y=\"87.14\" width=\"60\" height=\"60\" transform=\"translate(-44.28 33.75) rotate(-24.91)\"><\/rect><g><path class=\"cls-1\" d=\"M29.74,153.34c-2.42,1.12-5.14,1.24-7.65,.32-2.51-.92-4.51-2.76-5.63-5.18l6.8-3.16c1.25-.58,1.8-2.07,1.21-3.32-.58-1.25-2.07-1.8-3.32-1.21l-6.8,3.16-2.11-4.53,6.8-3.16c1.25-.58,1.8-2.07,1.21-3.32-.58-1.25-2.07-1.8-3.32-1.21l-6.8,3.16-2.11-4.53,6.8-3.16c1.25-.58,1.8-2.07,1.21-3.32-.58-1.25-2.07-1.8-3.32-1.21l-6.8,3.16c-2.32-5-.14-10.96,4.86-13.28,1.25-.58,1.8-2.07,1.21-3.32s-2.07-1.8-3.32-1.21c-7.5,3.48-10.77,12.42-7.29,19.92l10.53,22.67c1.69,3.63,4.69,6.39,8.45,7.77,1.68,.61,3.42,.92,5.16,.92,2.15,0,4.3-.47,6.31-1.4,1.25-.58,1.8-2.07,1.21-3.32-.58-1.25-2.07-1.8-3.32-1.21Z\"><\/path><path class=\"cls-1\" 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d=\"M136.29,2.9c-.85-1.83-2.63-2.93-4.65-2.89-2.02,.05-3.74,1.23-4.51,3.1-5.49,13.36-21.68,46.74-53.28,68.09-1.14,.77-1.44,2.33-.67,3.47,.77,1.14,2.33,1.44,3.47,.67C109.37,53.22,126.08,18.81,131.76,5l57.23,123.27h0c-13.92-4.01-50.4-12.15-88.36-1.26-1.33,.38-2.09,1.77-1.71,3.09,.38,1.33,1.77,2.09,3.09,1.71,36.71-10.54,72.09-2.63,85.6,1.26,.47,.14,.94,.2,1.41,.2,1.43,0,2.8-.62,3.77-1.75,1.29-1.51,1.57-3.56,.74-5.36L136.29,2.9Z\"><\/path><path class=\"cls-1\" d=\"M109.96,167.7c-6.52-4.34-18.56-13.17-25.85-23.55-.79-1.13-2.35-1.4-3.48-.61-1.13,.79-1.4,2.35-.61,3.48,7.77,11.05,20.36,20.31,27.18,24.84,.57,.38,.95,.96,1.07,1.64,.12,.68-.03,1.36-.44,1.91l-9.45,12.98c-.75,1.03-2.15,1.33-3.26,.7-17.51-10.02-28.73-25.7-33.87-34.15-.72-1.18-2.25-1.56-3.43-.84-1.18,.72-1.56,2.25-.84,3.43,5.38,8.87,17.17,25.33,35.66,35.9,1.17,.67,2.45,.99,3.72,.99,2.33,0,4.61-1.09,6.07-3.09l9.45-12.98c1.21-1.67,1.68-3.71,1.32-5.74-.36-2.03-1.51-3.78-3.23-4.92Z\"><\/path><\/g><\/g><\/g><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tConcerns\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tCommon concerns about getting a tattoo include pain, infection, permanency, regret, cost, and social or professional consequences.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0e57a3e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0e57a3e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-c50ac77 elementor-hidden-phone\" data-id=\"c50ac77\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-c991020\" data-id=\"c991020\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-70a3a0f elementor-widget elementor-widget-heading\" data-id=\"70a3a0f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Competition<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e77174b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e77174b\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00de7d2 elementor-widget elementor-widget-text-editor\" data-id=\"00de7d2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">There are two main competitors that I focused on: Canvas Tattoo and Made To Last.\u00a0<span style=\"font-style: inherit; font-weight: inherit; color: var( --e-global-color-primary );\">I audited my stakeholder&#8217;s website and the competition to gather key insights.<\/span><span class=\"Apple-converted-space\" style=\"font-style: inherit; font-weight: inherit; color: var( --e-global-color-primary );\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-620e2f5 elementor-widget elementor-widget-text-editor\" data-id=\"620e2f5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b><span class=\"Apple-converted-space\">I discovered Canvas Tattoo gets six times more traffic to their website by analyzing analytics. I recommend prioritizing on and off-site SEO, load time, and a better UX strategy with clear CTAs and highlighting shop benefits to boost rankings to drive lead generation.<\/span><\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a6b8cd elementor-mobile-align-left elementor-widget elementor-widget-button\" data-id=\"8a6b8cd\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.figma.com\/file\/h8Zyl4TJh5ZJjy2BccZykS\/Tattoo-Responsive?node-id=0%3A1&#038;t=aSC0dqXoJ5fb4Kki-1\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">View Full Analysis<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-8abfd15 elementor-hidden-phone\" data-id=\"8abfd15\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6b1b0e4a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6b1b0e4a\" data-element_type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-68071ec8 elementor-hidden-phone\" data-id=\"68071ec8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-95d48ce\" data-id=\"95d48ce\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6ab489a0 elementor-widget elementor-widget-heading\" data-id=\"6ab489a0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Users<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bf23a2a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2bf23a2a\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d60fec4 elementor-widget elementor-widget-text-editor\" data-id=\"4d60fec4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>I developed proto-personas by using assumptions during my initial research phase.\u00a0<\/p><p><b>I focused on three main users: the stakeholder, a tattoo newbie, and a seasoned tattoo enthusiast.<\/b><\/p><p>I conducted five user interviews with pre-screened participants.\u00a0<span style=\"color: var( --e-global-color-secondary );\">One of my users was a tattoo artist who helped me better understand the business and gain some valuable feedback.<\/span><span style=\"color: var( --e-global-color-secondary );\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5b90eb5a\" data-id=\"5b90eb5a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1550f762 elementor-widget elementor-widget-text-editor\" data-id=\"1550f762\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>During user interviews, my main line of questioning revolved around uncovering insights related to user search intent, motivations, pain points, finding and validating tattoo artists work.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6dde6ef2 elementor-align-left elementor-mobile-align-left elementor-widget elementor-widget-button\" data-id=\"6dde6ef2\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.figma.com\/file\/h8Zyl4TJh5ZJjy2BccZykS\/Tattoo-Responsive?node-id=1%3A3&#038;t=N8fTYkeRY4xwJTTL-1\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">View user personas<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7da44c7f elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7da44c7f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4558b522\" data-id=\"4558b522\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35a70bf7 elementor-widget elementor-widget-image\" data-id=\"35a70bf7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/grahamheldreth.com\/wp-content\/uploads\/2023\/02\/ava-3-jpg.webp\" class=\"attachment-full size-full wp-image-228352\" alt=\"\" srcset=\"https:\/\/grahamheldreth.com\/wp-content\/uploads\/2023\/02\/ava-3-jpg.webp 800w, https:\/\/grahamheldreth.com\/wp-content\/uploads\/2023\/02\/ava-3-300x225.webp 300w, https:\/\/grahamheldreth.com\/wp-content\/uploads\/2023\/02\/ava-3-768x576.webp 768w, https:\/\/grahamheldreth.com\/wp-content\/uploads\/2023\/02\/ava-3-500x375.webp 500w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ebaa1e\" data-id=\"ebaa1e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2e3e37c elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"2e3e37c\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t\t\t\t\t<i class=\"fa fa-quote-left\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39a634c elementor-widget elementor-widget-text-editor\" data-id=\"39a634c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>I wouldn\u2019t go to a shop with bad reviews. I think it&#8217;s an effective way to judge any service. It gives me a feeling for how the business is performing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a9d2ba1 elementor-widget elementor-widget-heading\" data-id=\"4a9d2ba1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mike Stuart<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f67ec9f elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f67ec9f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-58e2740\" data-id=\"58e2740\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-8710c0a\" data-id=\"8710c0a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f50ffb9 elementor-widget elementor-widget-heading\" data-id=\"f50ffb9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Research Insights<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80b932e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"80b932e\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8633aea elementor-widget elementor-widget-text-editor\" data-id=\"8633aea\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">While I did gain a few insights into the users&#8217; journey, I mostly confirmed some early assumptions about user pain points, concerns, and how they researched artists.<\/span><\/p><p><strong>Users rely heavily on reviews and imagery of artist work to validate artists and businesses&#8217; value.\u00a0<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-47852c2\" data-id=\"47852c2\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a05b91 elementor-view-default elementor-position-top elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"2a05b91\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon elementor-animation-\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Layer_2\" viewBox=\"0 0 332.85 329.12\"><g id=\"_\"><g><path d=\"M273.02,329.12H48.62c-1.23,0-2.39-.6-3.09-1.62-.69-1.01-.84-2.31-.41-3.46l37.4-97.24c.55-1.45,1.94-2.4,3.5-2.4h25.48c2.07,0,3.74,1.68,3.74,3.74s-1.67,3.74-3.74,3.74h-22.92l-34.52,89.76h213.5l-34.53-89.76h-22.91c-2.07,0-3.74-1.67-3.74-3.74s1.67-3.74,3.74-3.74h25.48c1.54,0,2.93,.95,3.49,2.4l37.4,97.24c.45,1.15,.29,2.45-.41,3.46-.7,1.02-1.86,1.62-3.08,1.62Z\"><\/path><path d=\"M175.78,284.23h-29.92c-2.07,0-3.74-1.67-3.74-3.74s1.67-3.74,3.74-3.74h29.92c2.06,0,3.74,1.67,3.74,3.74s-1.68,3.74-3.74,3.74Z\"><\/path><path d=\"M160.81,284.23c-1.2,0-2.31-.57-3.02-1.53-15.66-21.46-34-38.26-51.75-54.5-33.04-30.23-64.26-58.8-64.26-109.17C41.79,53.4,95.19,0,160.81,0s119.03,53.4,119.03,119.03c0,50.38-31.21,78.94-64.26,109.17-17.74,16.24-36.09,33.03-51.75,54.5-.7,.96-1.83,1.53-3.02,1.53Zm0-276.75c-61.51,0-111.54,50.04-111.54,111.55,0,47.08,28.65,73.3,61.83,103.66,16.9,15.47,34.34,31.43,49.72,51.55,15.38-20.12,32.83-36.09,49.72-51.55,33.19-30.36,61.84-56.57,61.84-103.66,0-61.51-50.05-111.55-111.55-111.55Z\"><\/path><path d=\"M18.7,239.36c-10.3,0-18.7-8.38-18.7-18.7s8.39-18.7,18.7-18.7,18.71,8.38,18.71,18.7-8.39,18.7-18.71,18.7Zm0-29.91c-6.19,0-11.22,5.03-11.22,11.22s5.03,11.22,11.22,11.22,11.23-5.03,11.23-11.22-5.04-11.22-11.23-11.22Z\"><\/path><path d=\"M302.93,224.4c-14.43,0-26.17-11.74-26.17-26.17s11.74-26.18,26.17-26.18,26.17,11.74,26.17,26.18c0,14.43-11.74,26.17-26.17,26.17Zm0-44.88c-10.31,0-18.7,8.39-18.7,18.71s8.38,18.7,18.7,18.7,18.7-8.39,18.7-18.7-8.38-18.71-18.7-18.71Z\"><\/path><path d=\"M325.37,86.02h0c4.14,0,7.49,3.35,7.49,7.48h0c0,4.14-3.35,7.48-7.49,7.48h0c-4.13,0-7.48-3.34-7.48-7.48h0c0-4.13,3.35-7.48,7.48-7.48Z\"><\/path><path d=\"M273.02,11.22h0c4.13,0,7.48,3.35,7.48,7.48h0c0,4.13-3.35,7.48-7.48,7.48h0c-4.14,0-7.49-3.35-7.49-7.48h0c0-4.13,3.35-7.48,7.49-7.48Z\"><\/path><path d=\"M56.1,3.74h0c4.13,0,7.48,3.35,7.48,7.48h0c0,4.13-3.35,7.48-7.48,7.48h0c-4.13,0-7.48-3.35-7.48-7.48h0c0-4.13,3.35-7.48,7.48-7.48Z\"><\/path><path d=\"M11.22,100.98h0c4.13,0,7.48,3.35,7.48,7.49h0c0,4.13-3.35,7.48-7.48,7.48h0c-4.13,0-7.48-3.35-7.48-7.48h0c0-4.14,3.35-7.49,7.48-7.49Z\"><\/path><path d=\"M280.5,250.57h0c4.13,0,7.48,3.35,7.48,7.48h0c0,4.14-3.35,7.48-7.48,7.48h0c-4.13,0-7.48-3.34-7.48-7.48h0c0-4.13,3.35-7.48,7.48-7.48Z\"><\/path><path d=\"M33.66,265.54h0c4.13,0,7.48,3.35,7.48,7.48h0c0,4.13-3.35,7.48-7.48,7.48h0c-4.14,0-7.48-3.35-7.48-7.48h0c0-4.13,3.34-7.48,7.48-7.48Z\"><\/path><path d=\"M235.62,299.19h-37.4c-2.07,0-3.74-1.67-3.74-3.74s1.67-3.74,3.74-3.74h37.4c2.06,0,3.74,1.68,3.74,3.74s-1.68,3.74-3.74,3.74Z\"><\/path><path d=\"M123.42,299.19h-37.4c-2.07,0-3.74-1.67-3.74-3.74s1.67-3.74,3.74-3.74h37.4c2.06,0,3.74,1.68,3.74,3.74s-1.68,3.74-3.74,3.74Z\"><\/path><path d=\"M100.98,329.12c-2.07,0-3.74-1.67-3.74-3.74v-59.84c0-2.07,1.67-3.74,3.74-3.74s3.74,1.67,3.74,3.74v59.84c0,2.07-1.67,3.74-3.74,3.74Z\"><\/path><path d=\"M213.17,329.12c-2.06,0-3.74-1.67-3.74-3.74v-37.4c0-2.06,1.68-3.74,3.74-3.74s3.74,1.68,3.74,3.74v37.4c0,2.07-1.67,3.74-3.74,3.74Z\"><\/path><path d=\"M250,269.28h-29.35c-2.06,0-3.73-1.67-3.73-3.74s1.67-3.74,3.73-3.74h29.35c2.06,0,3.74,1.67,3.74,3.74s-1.68,3.74-3.74,3.74Z\"><\/path><path d=\"M230.13,91.96H91.52c-1.7,0-3.19-1.15-3.61-2.79-.44-1.64,.29-3.37,1.76-4.21l69.63-39.6c1.16-.66,2.56-.65,3.71,0l68.77,39.48c1.24,.6,2.1,1.88,2.1,3.36,0,2.06-1.67,3.74-3.74,3.74Zm-124.47-7.48h110.43l-54.95-31.55-55.48,31.55Z\"><\/path><path d=\"M210.32,164.56h-31.53c-2.07,0-3.74-1.68-3.74-3.74v-22.47c0-7.38-6.01-13.39-13.39-13.39s-13.39,6.01-13.39,13.39v22.47c0,2.06-1.67,3.74-3.74,3.74h-33.23c-2.07,0-3.74-1.68-3.74-3.74V88.23c0-2.07,1.67-3.75,3.74-3.75h99.02c2.06,0,3.74,1.68,3.74,3.75v72.6c0,2.06-1.68,3.74-3.74,3.74Zm-27.79-7.48h24.05V91.96H115.04v65.12h25.75v-18.74c0-11.51,9.36-20.87,20.87-20.87s20.87,9.36,20.87,20.87v18.74Z\"><\/path><\/g><\/g><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tInsight One\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tA welcoming environment would help boost customer satisfaction. Users expressed concerns around \"shop attitude\" and egos.\n<br>\n<br>\n<b>Create a welcoming and inclusive design with honest upfront information.<\/b>\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-c26a941\" data-id=\"c26a941\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b022d54 elementor-view-default elementor-position-top elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"b022d54\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon elementor-animation-\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Layer_2\" viewBox=\"0 0 346.83 310.41\"><g id=\"_\"><g><path d=\"M173.41,270.19c-36.69,0-72.38-10.35-103.21-29.93C40.21,221.19,16.06,194.3,.39,162.46c-.52-1.04-.52-2.25,0-3.3,15.68-31.83,39.81-58.73,69.82-77.79,30.83-19.58,66.52-29.93,103.21-29.93s72.38,10.35,103.21,29.93c30,19.06,54.14,45.96,69.82,77.79,.51,1.05,.51,2.26,0,3.3-15.68,31.84-39.82,58.73-69.82,77.79-30.83,19.58-66.52,29.93-103.21,29.93ZM7.92,160.81c31.73,62.9,94.97,101.9,165.49,101.9s133.76-39,165.49-101.9c-31.73-62.9-94.97-101.89-165.49-101.89S39.65,97.92,7.92,160.81Z\"><\/path><path d=\"M31.3,235.62c4.13,0,7.48,3.34,7.48,7.48s-3.35,7.48-7.48,7.48-7.48-3.35-7.48-7.48,3.35-7.48,7.48-7.48Z\"><\/path><path d=\"M225.77,295.45c4.13,0,7.48,3.35,7.48,7.48s-3.35,7.48-7.48,7.48-7.48-3.35-7.48-7.48,3.35-7.48,7.48-7.48Z\"><\/path><circle cx=\"315.53\" cy=\"265.53\" r=\"7.48\" transform=\"translate(-77.6 140.96) rotate(-22.5)\"><\/circle><path d=\"M323.01,63.58c4.13,0,7.48,3.35,7.48,7.48s-3.35,7.49-7.48,7.49-7.48-3.35-7.48-7.49,3.35-7.48,7.48-7.48Z\"><\/path><path d=\"M68.7,130.9c4.13,0,7.48,3.34,7.48,7.48s-3.35,7.48-7.48,7.48-7.48-3.35-7.48-7.48,3.35-7.48,7.48-7.48Z\"><\/path><path d=\"M225.77,3.74c4.13,0,7.48,3.35,7.48,7.48s-3.35,7.48-7.48,7.48-7.48-3.34-7.48-7.48,3.35-7.48,7.48-7.48Z\"><\/path><path d=\"M91.14,26.17c4.13,0,7.48,3.35,7.48,7.49s-3.35,7.48-7.48,7.48-7.48-3.35-7.48-7.48,3.35-7.49,7.48-7.49Z\"><\/path><path d=\"M31.3,59.84c-10.31,0-18.7-8.39-18.7-18.7s8.39-18.71,18.7-18.71,18.7,8.39,18.7,18.71-8.39,18.7-18.7,18.7Zm0-29.91c-6.19,0-11.22,5.03-11.22,11.22s5.04,11.22,11.22,11.22,11.22-5.03,11.22-11.22-5.03-11.22-11.22-11.22Z\"><\/path><path d=\"M79.92,306.67c-8.25,0-14.96-6.71-14.96-14.96s6.71-14.97,14.96-14.97,14.96,6.71,14.96,14.97-6.71,14.96-14.96,14.96Zm0-22.44c-4.13,0-7.48,3.35-7.48,7.48s3.36,7.48,7.48,7.48,7.48-3.35,7.48-7.48-3.36-7.48-7.48-7.48Z\"><\/path><path d=\"M311.79,44.88c-12.37,0-22.44-10.07-22.44-22.45S299.42,0,311.79,0s22.44,10.06,22.44,22.43c0,12.37-10.06,22.45-22.44,22.45Zm0-37.4c-8.25,0-14.96,6.71-14.96,14.96s6.71,14.97,14.96,14.97,14.96-6.71,14.96-14.97-6.71-14.96-14.96-14.96Z\"><\/path><path d=\"M173.41,196.96c-18.56,0-33.66-15.09-33.66-33.65s15.1-33.66,33.66-33.66,33.66,15.1,33.66,33.66c0,18.56-15.1,33.65-33.66,33.65Zm0-59.84c-14.43,0-26.18,11.75-26.18,26.18s11.75,26.17,26.18,26.17,26.18-11.74,26.18-26.17-11.74-26.18-26.18-26.18Z\"><\/path><path d=\"M165.93,194.48c-6.19,0-11.22-5.03-11.22-11.22s5.03-11.23,11.22-11.23,11.22,5.04,11.22,11.23c0,6.19-5.04,11.22-11.22,11.22Zm0-14.96c-2.06,0-3.74,1.67-3.74,3.74s1.68,3.74,3.74,3.74,3.74-1.68,3.74-3.74-1.68-3.74-3.74-3.74Z\"><\/path><path d=\"M173.41,234.36c-39.18,0-71.06-31.88-71.06-71.05s31.88-71.06,71.06-71.06c12.76,0,25.28,3.43,36.2,9.91,1,.59,1.66,1.6,1.8,2.75,.15,1.15-.25,2.29-1.06,3.11-2.11,2.12-3.28,4.93-3.28,7.92,0,6.19,5.04,11.22,11.22,11.22,3.16,0,6.2-1.36,8.33-3.73,.77-.85,1.88-1.3,3.04-1.22,1.15,.08,2.2,.69,2.84,1.65,7.82,11.69,11.96,25.34,11.96,39.46,0,39.18-31.88,71.05-71.06,71.05Zm0-134.63c-35.06,0-63.58,28.51-63.58,63.58s28.52,63.58,63.58,63.58,63.58-28.53,63.58-63.58c0-11.23-2.92-22.11-8.47-31.74-3.02,1.98-6.57,3.07-10.23,3.07-10.31,0-18.7-8.39-18.7-18.71,0-3.34,.87-6.56,2.51-9.37-8.85-4.48-18.69-6.83-28.69-6.83Z\"><\/path><path d=\"M173.41,270.19c-29.05,0-56.28-10.99-76.66-30.95-20.5-20.08-31.79-47.05-31.79-75.93,0-2.07,1.68-3.74,3.74-3.74s3.74,1.67,3.74,3.74c0,55.74,44.36,99.39,100.98,99.39,2.06,0,3.74,1.68,3.74,3.74s-1.67,3.75-3.74,3.75Z\"><\/path><path d=\"M278.13,167.05c-2.07,0-3.74-1.67-3.74-3.74,0-56.58-46.24-104.39-100.98-104.39-2.07,0-3.74-1.68-3.74-3.74s1.67-3.74,3.74-3.74c28.8,0,56.05,11.91,76.75,33.53,20.16,21.06,31.71,49.61,31.71,78.34,0,2.07-1.68,3.74-3.74,3.74Z\"><\/path><\/g><\/g><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tInsight Two\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tCreate an emotional response using strong visuals. Highlight the artist's work and portfolios. Included social proof and social media so users can validate the quality of work. \t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-24c7d954 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"24c7d954\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-6eb4f2a elementor-hidden-phone\" data-id=\"6eb4f2a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fa4fa2e elementor-widget-divider--view-line elementor-invisible elementor-widget elementor-widget-divider\" data-id=\"fa4fa2e\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-7c9d12a3\" data-id=\"7c9d12a3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ce8c48 elementor-widget elementor-widget-heading\" data-id=\"7ce8c48\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Design<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-6dac8071\" data-id=\"6dac8071\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-22886a9 elementor-widget elementor-widget-menu-anchor\" data-id=\"22886a9\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"Design\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fc4a8cc elementor-widget elementor-widget-text-editor\" data-id=\"4fc4a8cc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>I designed an updated logo to represent the brand identity better and ensure a consistent user experience across all screens.<\/p><p>To achieve this, I selected fonts and colors that evoke a sense of familiarity with tattoo or graffiti styles, eliciting a specific emotional response from the audience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-74313c7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"74313c7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4642517\" data-id=\"4642517\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-54e259d elementor-widget elementor-widget-image\" data-id=\"54e259d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/grahamheldreth.com\/wp-content\/uploads\/2023\/02\/Branding.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Branding\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjI4NDQ2LCJ1cmwiOiJodHRwczpcL1wvZ3JhaGFtaGVsZHJldGguY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIzXC8wMlwvQnJhbmRpbmcucG5nIn0%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"253\" src=\"https:\/\/grahamheldreth.com\/wp-content\/uploads\/2023\/02\/Branding-1024x253.png\" class=\"attachment-large size-large wp-image-228446\" alt=\"\" srcset=\"https:\/\/grahamheldreth.com\/wp-content\/uploads\/2023\/02\/Branding-1024x253.png 1024w, https:\/\/grahamheldreth.com\/wp-content\/uploads\/2023\/02\/Branding-300x74.png 300w, https:\/\/grahamheldreth.com\/wp-content\/uploads\/2023\/02\/Branding-768x189.png 768w, https:\/\/grahamheldreth.com\/wp-content\/uploads\/2023\/02\/Branding-500x123.png 500w, https:\/\/grahamheldreth.com\/wp-content\/uploads\/2023\/02\/Branding-800x197.png 800w, https:\/\/grahamheldreth.com\/wp-content\/uploads\/2023\/02\/Branding-1280x316.png 1280w, https:\/\/grahamheldreth.com\/wp-content\/uploads\/2023\/02\/Branding.png 1476w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-efa7acd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"efa7acd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d7515d5\" data-id=\"d7515d5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e69569b elementor-widget elementor-widget-image\" data-id=\"e69569b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/grahamheldreth.com\/wp-content\/uploads\/2023\/02\/Style-Tile-V3.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Style Tile V3\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjI4NDUyLCJ1cmwiOiJodHRwczpcL1wvZ3JhaGFtaGVsZHJldGguY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIzXC8wMlwvU3R5bGUtVGlsZS1WMy5wbmcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"815\" src=\"https:\/\/grahamheldreth.com\/wp-content\/uploads\/2023\/02\/Style-Tile-V3-1024x815.png\" class=\"attachment-large size-large wp-image-228452\" alt=\"\" srcset=\"https:\/\/grahamheldreth.com\/wp-content\/uploads\/2023\/02\/Style-Tile-V3-1024x815.png 1024w, https:\/\/grahamheldreth.com\/wp-content\/uploads\/2023\/02\/Style-Tile-V3-300x239.png 300w, https:\/\/grahamheldreth.com\/wp-content\/uploads\/2023\/02\/Style-Tile-V3-768x611.png 768w, https:\/\/grahamheldreth.com\/wp-content\/uploads\/2023\/02\/Style-Tile-V3-500x398.png 500w, https:\/\/grahamheldreth.com\/wp-content\/uploads\/2023\/02\/Style-Tile-V3-800x637.png 800w, https:\/\/grahamheldreth.com\/wp-content\/uploads\/2023\/02\/Style-Tile-V3.png 1064w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-49637f2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"49637f2\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-7eac77f elementor-hidden-phone\" data-id=\"7eac77f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ed9153b elementor-widget-divider--view-line elementor-invisible elementor-widget elementor-widget-divider\" data-id=\"ed9153b\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-dedfb5d\" data-id=\"dedfb5d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-283e2fb elementor-widget elementor-widget-text-editor\" data-id=\"283e2fb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Gold is a popular color used in branding to convey luxury, high status, and class. While, black is often associated with mystery, power, sophistication, and elegance, according to color psychology.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5ca978d\" data-id=\"5ca978d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd7d3a6 elementor-widget elementor-widget-text-editor\" data-id=\"dd7d3a6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>I used red CTA throughout the design to capture attention, contrast, and elicit action. The color is associated with excitement, passion, danger, energy, and action.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-836ee50 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"836ee50\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-31158bd\" data-id=\"31158bd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-442b999 elementor-widget elementor-widget-heading\" data-id=\"442b999\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">MidFi Wireframes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38060fc elementor-widget elementor-widget-image\" data-id=\"38060fc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/grahamheldreth.com\/wp-content\/uploads\/2023\/02\/Lofi-One.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Lofi One\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjI4NDU5LCJ1cmwiOiJodHRwczpcL1wvZ3JhaGFtaGVsZHJldGguY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIzXC8wMlwvTG9maS1PbmUucG5nIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"838\" src=\"https:\/\/grahamheldreth.com\/wp-content\/uploads\/2023\/02\/Lofi-One-1024x838.png\" class=\"attachment-large size-large wp-image-228459\" alt=\"\" srcset=\"https:\/\/grahamheldreth.com\/wp-content\/uploads\/2023\/02\/Lofi-One-1024x838.png 1024w, https:\/\/grahamheldreth.com\/wp-content\/uploads\/2023\/02\/Lofi-One-300x246.png 300w, https:\/\/grahamheldreth.com\/wp-content\/uploads\/2023\/02\/Lofi-One-768x629.png 768w, https:\/\/grahamheldreth.com\/wp-content\/uploads\/2023\/02\/Lofi-One-1536x1258.png 1536w, https:\/\/grahamheldreth.com\/wp-content\/uploads\/2023\/02\/Lofi-One-500x409.png 500w, https:\/\/grahamheldreth.com\/wp-content\/uploads\/2023\/02\/Lofi-One-800x655.png 800w, https:\/\/grahamheldreth.com\/wp-content\/uploads\/2023\/02\/Lofi-One-1280x1048.png 1280w, https:\/\/grahamheldreth.com\/wp-content\/uploads\/2023\/02\/Lofi-One.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e09cd6 elementor-align-center elementor-mobile-align-left elementor-widget elementor-widget-button\" data-id=\"9e09cd6\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.figma.com\/file\/h8Zyl4TJh5ZJjy2BccZykS\/Tattoo-Responsive?node-id=1%3A6&#038;t=VCyooyHrEtRZVzU3-1\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">View Wireframes<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f061f5c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f061f5c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1bbf7aa\" data-id=\"1bbf7aa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b4144b elementor-widget elementor-widget-heading\" data-id=\"1b4144b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mobile Wireframes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea07b1f elementor-widget elementor-widget-image\" data-id=\"ea07b1f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/grahamheldreth.com\/wp-content\/uploads\/2023\/02\/Mobile-Wireframes.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Mobile Wireframes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjI4NDYwLCJ1cmwiOiJodHRwczpcL1wvZ3JhaGFtaGVsZHJldGguY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIzXC8wMlwvTW9iaWxlLVdpcmVmcmFtZXMucG5nIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"812\" src=\"https:\/\/grahamheldreth.com\/wp-content\/uploads\/2023\/02\/Mobile-Wireframes-1024x812.png\" class=\"attachment-large size-large wp-image-228460\" alt=\"\" srcset=\"https:\/\/grahamheldreth.com\/wp-content\/uploads\/2023\/02\/Mobile-Wireframes-1024x812.png 1024w, https:\/\/grahamheldreth.com\/wp-content\/uploads\/2023\/02\/Mobile-Wireframes-300x238.png 300w, https:\/\/grahamheldreth.com\/wp-content\/uploads\/2023\/02\/Mobile-Wireframes-768x609.png 768w, https:\/\/grahamheldreth.com\/wp-content\/uploads\/2023\/02\/Mobile-Wireframes-1536x1218.png 1536w, https:\/\/grahamheldreth.com\/wp-content\/uploads\/2023\/02\/Mobile-Wireframes-2048x1624.png 2048w, https:\/\/grahamheldreth.com\/wp-content\/uploads\/2023\/02\/Mobile-Wireframes-500x397.png 500w, https:\/\/grahamheldreth.com\/wp-content\/uploads\/2023\/02\/Mobile-Wireframes-800x634.png 800w, https:\/\/grahamheldreth.com\/wp-content\/uploads\/2023\/02\/Mobile-Wireframes-1280x1015.png 1280w, https:\/\/grahamheldreth.com\/wp-content\/uploads\/2023\/02\/Mobile-Wireframes-1920x1523.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8afa8cf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8afa8cf\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-2c1151d elementor-hidden-phone\" data-id=\"2c1151d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-adf00a1 elementor-widget-divider--view-line elementor-invisible elementor-widget elementor-widget-divider\" data-id=\"adf00a1\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-f5f6aae\" data-id=\"f5f6aae\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4b1e9c2 elementor-widget elementor-widget-text-editor\" data-id=\"4b1e9c2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>I focused on three task flows for the MVP and usability testing.<\/p><p>The stakeholder indicated a need for users book appointments online, purchase merchandise, and review safety and tattoo care information.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-c30b32d\" data-id=\"c30b32d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-3b3f710\" data-id=\"3b3f710\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ac84ffb elementor-widget elementor-widget-text-editor\" data-id=\"ac84ffb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>I created a calendar booking and payment system that allows users to purchase merchandise, put down deposits, and upload reference photos for the artist to review.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fd68d0e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fd68d0e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-09248c0\" data-id=\"09248c0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f66d5a5 elementor-widget elementor-widget-heading\" data-id=\"f66d5a5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Home Iterations<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c966c3 elementor-widget elementor-widget-image\" data-id=\"7c966c3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/grahamheldreth.com\/wp-content\/uploads\/2023\/02\/Home-1-3-scaled.webp\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Home 1-3\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjI4NDYxLCJ1cmwiOiJodHRwczpcL1wvZ3JhaGFtaGVsZHJldGguY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIzXC8wMlwvSG9tZS0xLTMtc2NhbGVkLndlYnAifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"854\" height=\"1024\" src=\"https:\/\/grahamheldreth.com\/wp-content\/uploads\/2023\/02\/Home-1-3-854x1024.webp\" class=\"attachment-large size-large wp-image-228461\" alt=\"\" srcset=\"https:\/\/grahamheldreth.com\/wp-content\/uploads\/2023\/02\/Home-1-3-854x1024.webp 854w, https:\/\/grahamheldreth.com\/wp-content\/uploads\/2023\/02\/Home-1-3-250x300.webp 250w, https:\/\/grahamheldreth.com\/wp-content\/uploads\/2023\/02\/Home-1-3-768x921.webp 768w, https:\/\/grahamheldreth.com\/wp-content\/uploads\/2023\/02\/Home-1-3-1281x1536.webp 1281w, https:\/\/grahamheldreth.com\/wp-content\/uploads\/2023\/02\/Home-1-3-1708x2048.webp 1708w, https:\/\/grahamheldreth.com\/wp-content\/uploads\/2023\/02\/Home-1-3-500x600.webp 500w, https:\/\/grahamheldreth.com\/wp-content\/uploads\/2023\/02\/Home-1-3-800x959.webp 800w, https:\/\/grahamheldreth.com\/wp-content\/uploads\/2023\/02\/Home-1-3-1280x1535.webp 1280w, https:\/\/grahamheldreth.com\/wp-content\/uploads\/2023\/02\/Home-1-3-1920x2302.webp 1920w\" sizes=\"(max-width: 854px) 100vw, 854px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2aa9fb2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2aa9fb2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b216b3b\" data-id=\"b216b3b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-97a0727 elementor-widget elementor-widget-heading\" data-id=\"97a0727\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Artist Booking<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ca2e98 elementor-widget elementor-widget-image\" data-id=\"4ca2e98\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/grahamheldreth.com\/wp-content\/uploads\/2023\/02\/V2-Artist-Itereation-scaled.webp\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"V2 Artist Itereation\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjI4NDY0LCJ1cmwiOiJodHRwczpcL1wvZ3JhaGFtaGVsZHJldGguY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIzXC8wMlwvVjItQXJ0aXN0LUl0ZXJlYXRpb24tc2NhbGVkLndlYnAifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"764\" src=\"https:\/\/grahamheldreth.com\/wp-content\/uploads\/2023\/02\/V2-Artist-Itereation-1024x764.webp\" class=\"attachment-large size-large wp-image-228464\" alt=\"\" srcset=\"https:\/\/grahamheldreth.com\/wp-content\/uploads\/2023\/02\/V2-Artist-Itereation-1024x764.webp 1024w, https:\/\/grahamheldreth.com\/wp-content\/uploads\/2023\/02\/V2-Artist-Itereation-300x224.webp 300w, https:\/\/grahamheldreth.com\/wp-content\/uploads\/2023\/02\/V2-Artist-Itereation-768x573.webp 768w, https:\/\/grahamheldreth.com\/wp-content\/uploads\/2023\/02\/V2-Artist-Itereation-1536x1147.webp 1536w, https:\/\/grahamheldreth.com\/wp-content\/uploads\/2023\/02\/V2-Artist-Itereation-2048x1529.webp 2048w, https:\/\/grahamheldreth.com\/wp-content\/uploads\/2023\/02\/V2-Artist-Itereation-500x373.webp 500w, https:\/\/grahamheldreth.com\/wp-content\/uploads\/2023\/02\/V2-Artist-Itereation-800x597.webp 800w, https:\/\/grahamheldreth.com\/wp-content\/uploads\/2023\/02\/V2-Artist-Itereation-1280x956.webp 1280w, https:\/\/grahamheldreth.com\/wp-content\/uploads\/2023\/02\/V2-Artist-Itereation-1920x1433.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-584ea74 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"584ea74\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d2748a2\" data-id=\"d2748a2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5d3ec59 elementor-widget elementor-widget-image\" data-id=\"5d3ec59\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/grahamheldreth.com\/wp-content\/uploads\/2023\/02\/Calendar-View-Iteration.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Calendar View Iteration\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjI4NDYzLCJ1cmwiOiJodHRwczpcL1wvZ3JhaGFtaGVsZHJldGguY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIzXC8wMlwvQ2FsZW5kYXItVmlldy1JdGVyYXRpb24ucG5nIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"435\" src=\"https:\/\/grahamheldreth.com\/wp-content\/uploads\/2023\/02\/Calendar-View-Iteration-1024x435.png\" class=\"attachment-large size-large wp-image-228463\" alt=\"\" srcset=\"https:\/\/grahamheldreth.com\/wp-content\/uploads\/2023\/02\/Calendar-View-Iteration-1024x435.png 1024w, https:\/\/grahamheldreth.com\/wp-content\/uploads\/2023\/02\/Calendar-View-Iteration-300x127.png 300w, https:\/\/grahamheldreth.com\/wp-content\/uploads\/2023\/02\/Calendar-View-Iteration-768x326.png 768w, https:\/\/grahamheldreth.com\/wp-content\/uploads\/2023\/02\/Calendar-View-Iteration-1536x653.png 1536w, https:\/\/grahamheldreth.com\/wp-content\/uploads\/2023\/02\/Calendar-View-Iteration-2048x870.png 2048w, https:\/\/grahamheldreth.com\/wp-content\/uploads\/2023\/02\/Calendar-View-Iteration-500x212.png 500w, https:\/\/grahamheldreth.com\/wp-content\/uploads\/2023\/02\/Calendar-View-Iteration-800x340.png 800w, https:\/\/grahamheldreth.com\/wp-content\/uploads\/2023\/02\/Calendar-View-Iteration-1280x544.png 1280w, https:\/\/grahamheldreth.com\/wp-content\/uploads\/2023\/02\/Calendar-View-Iteration-1920x816.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6de81161 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6de81161\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-2fc11793 elementor-hidden-phone\" data-id=\"2fc11793\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a975057 elementor-widget-divider--view-line elementor-invisible elementor-widget elementor-widget-divider\" data-id=\"a975057\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-2c23a5cd\" data-id=\"2c23a5cd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9b5d46e elementor-widget elementor-widget-menu-anchor\" data-id=\"9b5d46e\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"Test\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef5fd86 elementor-widget elementor-widget-heading\" data-id=\"ef5fd86\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Iteration<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c096439 elementor-widget elementor-widget-text-editor\" data-id=\"c096439\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>I drafted and conducted a usability testing plan with five individual users and received valid feedback on my first design decisions.<\/p><p>Users expressed confusion around the calendar colors for available dates and also the merchandise purchase flow.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5a5e6408\" data-id=\"5a5e6408\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ea3f810 elementor-widget elementor-widget-heading\" data-id=\"ea3f810\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">One<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd399ed elementor-widget elementor-widget-text-editor\" data-id=\"dd399ed\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>I discovered issues around the calendar dates when users noted that all CTA&#8217;s were red in the design but represented non-available dates in the calendar.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bb07ae elementor-widget elementor-widget-heading\" data-id=\"6bb07ae\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Two<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a585cc elementor-widget elementor-widget-text-editor\" data-id=\"7a585cc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-style: inherit; font-weight: inherit; color: var( --e-global-color-secondary );\">I added a color key at the bottom of the calendar, providing clarity and visibility for the user.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1d6591a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1d6591a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2c49602\" data-id=\"2c49602\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e9a574d elementor-widget elementor-widget-heading\" data-id=\"e9a574d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Booking Prototype<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b8101f elementor-widget elementor-widget-menu-anchor\" data-id=\"8b8101f\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"Learnings\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3a76ad6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3a76ad6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-88fef88\" data-id=\"88fef88\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d3f577c elementor-widget elementor-widget-video\" data-id=\"d3f577c\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/grahamheldreth.com\/wp-content\/uploads\/2023\/02\/Appointment-Flow.mov\" autoplay=\"\" loop=\"\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c691019 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c691019\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d740ba9\" data-id=\"d740ba9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ff8fee elementor-align-center elementor-mobile-align-left elementor-widget elementor-widget-button\" data-id=\"5ff8fee\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.figma.com\/proto\/h8Zyl4TJh5ZJjy2BccZykS\/Tattoo-Responsive?page-id=401%3A13419&#038;node-id=401%3A13625&#038;viewport=347%2C492%2C0.06&#038;scaling=scale-down&#038;starting-point-node-id=401%3A13625&#038;show-proto-sidebar=1\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">View Full Prototype<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1b4970b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1b4970b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0e40928\" data-id=\"0e40928\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c8ca99e elementor-widget elementor-widget-image\" data-id=\"c8ca99e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/grahamheldreth.com\/wp-content\/uploads\/2023\/02\/Mobile-MocksV2-jpg.webp\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Mobile MocksV2\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjI4NDc5LCJ1cmwiOiJodHRwczpcL1wvZ3JhaGFtaGVsZHJldGguY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIzXC8wMlwvTW9iaWxlLU1vY2tzVjItanBnLndlYnAifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"521\" src=\"https:\/\/grahamheldreth.com\/wp-content\/uploads\/2023\/02\/Mobile-MocksV2-1024x521.webp\" class=\"attachment-large size-large wp-image-228479\" alt=\"\" srcset=\"https:\/\/grahamheldreth.com\/wp-content\/uploads\/2023\/02\/Mobile-MocksV2-1024x521.webp 1024w, https:\/\/grahamheldreth.com\/wp-content\/uploads\/2023\/02\/Mobile-MocksV2-300x153.webp 300w, https:\/\/grahamheldreth.com\/wp-content\/uploads\/2023\/02\/Mobile-MocksV2-768x391.webp 768w, https:\/\/grahamheldreth.com\/wp-content\/uploads\/2023\/02\/Mobile-MocksV2-1536x782.webp 1536w, https:\/\/grahamheldreth.com\/wp-content\/uploads\/2023\/02\/Mobile-MocksV2-2048x1043.webp 2048w, https:\/\/grahamheldreth.com\/wp-content\/uploads\/2023\/02\/Mobile-MocksV2-500x255.webp 500w, https:\/\/grahamheldreth.com\/wp-content\/uploads\/2023\/02\/Mobile-MocksV2-800x407.webp 800w, https:\/\/grahamheldreth.com\/wp-content\/uploads\/2023\/02\/Mobile-MocksV2-1280x652.webp 1280w, https:\/\/grahamheldreth.com\/wp-content\/uploads\/2023\/02\/Mobile-MocksV2-1920x978.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7ba4012a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7ba4012a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-33aafd26 elementor-hidden-phone\" data-id=\"33aafd26\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b5efc5 elementor-widget-divider--view-line elementor-invisible elementor-widget elementor-widget-divider\" data-id=\"6b5efc5\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-c3d771c\" data-id=\"c3d771c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-228e161 elementor-widget elementor-widget-heading\" data-id=\"228e161\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Key Takeaways<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-2a46ab79\" data-id=\"2a46ab79\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ed8ebcd elementor-widget elementor-widget-text-editor\" data-id=\"ed8ebcd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>While the user interviews provided valuable feedback, I found myself struggling to uncover unique insights that truly informed the redesign. Instead, I found that many of my assumptions about user pain points and concerns were validated.<\/p><p>Nevertheless, my research did reveal an interesting finding: users rely heavily on reviews and imagery of artists&#8217; work to validate the value of tattoo shops. In light of this, I recommend prioritizing the display of high-quality images of artists&#8217; work and including social proof and social media links to allow users to validate the quality of work.<\/p><p>By incorporating these insights into the redesign and creating a welcoming, inclusive design that highlights the artist&#8217;s work and portfolios, the updated website will not only meet the target audience&#8217;s needs but also elevate the brand and digital experience of the independent tattoo shop.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-39170d2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"39170d2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c28cfa9\" data-id=\"c28cfa9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3f45fbd elementor-align-center elementor-widget elementor-widget-button\" data-id=\"3f45fbd\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"#Top\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-up\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Back To Top<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-695455c0 elementor-section-content-middle elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"695455c0\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-278d0836\" data-id=\"278d0836\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6874d20c elementor-widget elementor-widget-heading\" data-id=\"6874d20c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Find something interesting?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-543d1eb9 elementor-widget elementor-widget-heading\" data-id=\"543d1eb9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Comments or Questions? Let's Connect!<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6af0e20a elementor-align-center elementor-widget elementor-widget-button\" data-id=\"6af0e20a\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-envelope\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Reach Out<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76c854b2 elementor-align-center elementor-hidden-tablet elementor-hidden-phone elementor-icon-list--layout-inline elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"76c854b2\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/graham-heldreth\" target=\"_blank\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin-in\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/dribbble.com\/grahamburger\" target=\"_blank\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-dribbble\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/twitter.com\/DetailedApprch\" target=\"_blank\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-twitter\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-790462a3 elementor-widget elementor-widget-spacer\" data-id=\"790462a3\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-127f763 elementor-widget elementor-widget-text-editor\" data-id=\"127f763\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>All Rights Reserved 2023 \u00a9 Graham Heldreth<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\n    <div class=\"xs_social_share_widget xs_share_url after_content \t\tmain_content  wslu-style-1 wslu-share-box-shaped wslu-fill-colored wslu-none wslu-share-horizontal wslu-theme-font-no wslu-main_content\">\n\n\t\t\n        <ul>\n\t\t\t        <\/ul>\n    <\/div> \n","protected":false},"excerpt":{"rendered":"<p>A Case Study By Graham Heldreth Roles UX\/UI Design Competitive Analysis Prototypes Branding Content The Why Research Insights Design The Takeaway Constraints Two-Week Sprint Rebrand Responsive Scope Meet Key Deliverables Project Goals Elevate the brand and digital experience of an independent tattoo shop. I aim to create a modern, user-friendly, and responsive digital experience that [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-228277","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/grahamheldreth.com\/wp-json\/wp\/v2\/pages\/228277","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/grahamheldreth.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/grahamheldreth.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/grahamheldreth.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/grahamheldreth.com\/wp-json\/wp\/v2\/comments?post=228277"}],"version-history":[{"count":0,"href":"https:\/\/grahamheldreth.com\/wp-json\/wp\/v2\/pages\/228277\/revisions"}],"wp:attachment":[{"href":"https:\/\/grahamheldreth.com\/wp-json\/wp\/v2\/media?parent=228277"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}